Opinion July 29, 2019 32

            I wrote the Facebook My Screen report - this is the story behind it

            Last week, amid claims of incorrect data, breached terms of service, and everything in between, Facebook and PwC pulled their My Screen report - which had been commissioned to provide a "balanced and independent view of the video market". Here, the report's author Ben Shepherd comes out swinging in defence of the report, and says if the My Screen report is "dodgy", then the entire industry is influenced by dodgy data.


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